In spite of the acknowledged importance of long-term relationships, there remains a lack of studies on troubled relationships. In such situations, recovery efforts are needed to continue the important relationships. Using interview data on 28 relationships a process model of business relationship recovery is developed that includes the start of the process, the actions during the process and the outcome(s). The second phase of the project included scale validation for the measurement of Relationship Recovery and inclusion of the scale in a questionnaire containing relational variables to be tested in a b2b marketing context.
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